A big inspiration of mine and whose work I admire is Saul Bass. Saul Bass is known for his work with kinetic typography and logo design, both of which are remarkable. Specifically, his work in the opening sequence of Psycho (1960) is genius and is my favorite work of his – when I think of kinetic typography, this is what I picture. The lines reveal pieces of the credits in time with the score, which is a great design choice as it makes everything flow well. While the sequence is made solely of solid colors, it does not come off as “boring” due to the erratic movements and color contrast between the black, white, and gray. Saul Bass has been and will be a great inspiration to me in my design career and will further inspire me in my own logo and kinetic typography design.
In this Ted Talk by Stephen Doyle, he speaks a lot about graphic design and the art of it. I feel as though I relate to Doyle in terms of art and the beauty it brings to the world. Doyle speaks specifically about words, which is what I find inspiring because I don’t instinctually think that way. However, after watching this, I believe that looking at words in a way of making art could benefit me as a designer. I also admire Doyle and the way he thinks because he was able to recreate a typeface from 300+ years ago out of sticks and glue. Doyle’s thought process is creative and inspiring and has opened my mind to other possibilities of design.
History of Graphic Design
An important part of being a designer is understanding the history behind it all. Graphic design trails back centuries, and having an understanding of it can positively impact a designer’s work. Personally, I can say that after having two design history classes, my view on graphic design changed, and so did how I work. The history of graphic design gives us the ability to understand how to correctly use the correct styles, movements, and colors to communicate a message to an audience. By understanding the history of graphic design, designers will have an easier time predicting and adapting to the future.